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Launch
Founder and Creative Director Iris Alexander with Sharon Kedar & designer Sonia Bernstein
Iris Alexander 2018 Collection Launch
Iris Alexander with Mr Alex Alexander and guests of honour Mikka Hakkinen and his wife Marketa
Iris Alexander 2018 Collection Launch
Final preparations - diamonds on the turning table
Opening speech by CEO Phil Brilus and Iris Alexander
Iris Alexander 2018 Collection Launch
Special guest, ultimate style icon, former The City star - Olivia Palermo
Iris Alexander 2018 Collection Launch
Australian Electric Violinist Jane Cho performing at the event
Iris Alexander 2018 Collection Launch
The Ritz London in Christmas attire
Iris Alexander 2018 Collection Launch
10.00ct Snow Ring and 6.70ct Venus Ring on display
Iris Alexander 2018 Collection Launch
Christmas tree in the Ritz London
Iris Alexander 2018 Collection Launch
The venue appropriately attired for Christmas
Iris Alexander 2018 Collection Launch
Guests networking at the launch
Iris Alexander 2018 Collection Launch
Iris Alexander with a friend Helen Ding
Iris Alexander 2018 Collection Launch
The William Kent Room beautifully decorated for the occasion
Iris Alexander 2018 Collection Launch
The launch gathered leading socialites, fashion bloggers, social media influencers
Iris Alexander 2018 Collection Launch
Guest of honour Mikka Hakkinen and his wife Marketa with friends
Iris Alexander 2018 Collection Launch
Jane Cho's performance added on to the celebration atmosphere
Iris Alexander 2018 Collection Launch
Actress Amanda Caroline Cronin with friends

Iris Alexander Official Launch

The launch of Iris Alexander 2018 Fine Diamond Jewellery Collection took place in the William Kent Room at The Ritz London on 12 December. The event was attended by special guest Olivia Palermo, former The City star known for being the ultimate style icon, Formula 1 Champion Mika Hakkinen, australian electric violinist Jane Cho, model and influencer Amanda Cronin and Sophie Stanbury, fashion writers Alice Naylor-Leyland and Alina Blinova and designers Melissa Odabash and Sonia Bernstein.

The launch opened with the speech by Iris Alexander – the owner and designer of the brand and the CEO – Phil Brilus. This collection was inspired by the Renaissance, as said by Iris “an era which celebrates the essence of how I feel about the modern woman and the beautiful pieces that I have created for her. … The woman who I have designed this collection for, is the “Renaissance Woman” of today, the modern woman. These pieces are designed to celebrate her natural beauty, her worth, her achievement and her power!”

As put by Phil Brilus: “…this is our first foray into designing and producing our very own collection, which sees our presence within every stage of the diamond’s journey… ‘From Rough to Romance’, ‘From Mine to Mistress, ‘From Earth to Elegance”. From us – to you. … We hold operations in every centre of the diamond world. We see stones drawn from the earth at the mines in Africa, being cut and polished in Antwerp, and sold in New York, Tel Aviv and Dubai. Maintaining this process allows us to select the very best diamonds for our own private collections which are then offered to an invited audience – those of you who are here tonight.”

The launch gathered leading socialites, fashion bloggers, social media influencers, as well as jewellery enthusiasts and diamond admirers. Among high profile guests were Mikka Hakkinen and his wife Marketa, Jane Cho, up-and-coming model Frankie Herbert, Alice Naylor-Leyland, Amanda Cronin, Melissa Odabash, Veronica Chou, Meredith Ostrom.